Bancassurance Advisor

1. Customer Engagement & Sales

• Proactively engage with bank customers to identify insurance and financial protection needs.
• Promote suitable life insurance, and savings/investment-linked solutions.
• Conduct financial needs analysis (FNA) and recommend appropriate products based on customer requirements.
• Achieve individual sales targets and Key Performance Indicators (KPIs).
• Generate referrals and develop opportunities from branch walk-in customers and bank leads.
• Cross-sell and up-sell insurance solutions to existing customers.

2. Relationship Management

• Build and maintain strong relationships with branch staff, relationship managers, and customers.
• Provide excellent after-sales service and policy review support.
• Follow up on customer enquiries, quotations, and policy applications promptly.
• Ensure high customer satisfaction and retention.

3. Business Development

• Conduct branch sales activities, customer events, and campaigns to generate new business.
• Participate in roadshows, marketing events, and financial awareness programs.
• Identify market opportunities within assigned branches and customer segments.
• Work closely with branch management to maximize bancassurance penetration.

4. Compliance & Governance

• Ensure all sales activities comply with regulatory requirements, company guidelines, and bank policies.
• Maintain proper documentation and complete sales records accurately.
• Practice responsible selling and provide fair and transparent product disclosures.
• Complete all mandatory training and certifications as required by regulators and the organization.

5. Product Knowledge & Training

• Maintain up-to-date knowledge of insurance products, market trends, and competitor offerings.
• Attend regular product briefings, sales meetings, and training sessions.
• Share product knowledge and sales best practices with branch staff when required.
• Support branch staff in understanding bancassurance propositions and referral processes.

6. Reporting & Administration

• Track sales performance and pipeline activities.
• Prepare and submit sales reports and customer activity updates.
• Monitor pending applications and ensure timely policy issuance.
• Manage customer information in accordance with data privacy requirements.