Analyst, Lending Analytics & Campaign Management

Key Responsibilities:-

• Develop, maintain, and optimize dashboards or reports to monitor key performance indicators (KPI) for products, channels, and portfolios.

• Provide actionable insights and recommendations to support business planning, marketing campaigns, and strategic initiatives.
• Partner with business stakeholders to translate business problems into analytical questions and propose data solutions.
• Conduct segmentation and profitability analyses to improve customer acquisition, retention, and cross-sell efforts.

• Support end-to-end campaign analytics: pre-campaign sizing, targeting, lead generation, and post-campaign performance tracking.
• Collaborate with Marketing and Product managers to optimize campaign ROI using data insights.
• Continuous improve, re-engineer and streamline existing MIS reports to ensure remain relevance, efficient, and aligned with evolving business needs.

Requirement:

• Bachelor’s Degree in Statistic, Applied Statistic, Economics, Business Administration, Finance, Science Mathematic, Computer Science, or related fields.
• Minimum 2 years of experience in data analytics, preferrable in banking or financial services.
• Proficient in SAS, SQL, and Microsoft Excel.
• Strong analytical mindset, problem-solving abilities, and exceptional attention to detail.
• Good understanding of banking products, portfolios, and performance metrics.
• Experience in campaign management or marketing data analysis is an added advantage.
• Excellent written and verbal communication skills.