Assistant Vice President, Business Cards Portfolio & Usage

1. Portfolio Management: · Oversee the end-to-end lifecycle of cards portfolio including activation, usage, and retention strategies. · Monitor portfolio performance metrics such as spend, balances, categories, revolvers and attrition.

2. Data-Driven Insights: · Analyze portfolio trends, customer behavior, and campaign performance to refine strategies and improve outcomes. · Prepare regular reports and recommendations for senior management.

3. Usage Growth Programs: · Develop and execute marketing campaigns, rewards programs, and seasonal promotions to drive card usage and engagement. · Identify and implement innovative strategies to increase transaction volume, spend and revolving balances.

4. Partnership Development: · Establish and manage partnerships with merchants, payment networks, and service providers to create compelling offers and benefits for cardholders. · Negotiate and optimize partnership terms to maximize ROI.

5. Cross-Functional Collaboration: · Work closely with Finance, Marketing, Sales, Compliance, and Legal to ensure seamless execution of campaigns and initiatives.

6. Compliance & Governance: · Ensure all campaigns and programs adhere to regulatory guidelines and internal policies.