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Assistant Vice President, Credit Card & Personal Loan Product Developments

Location: 

Kuala Lumpur, MY, 50100

Category:  Permanent
Facility:  1392
  • Initiate and execute consumer credit card & personal products to drive overall card business growth, with primary objectives to grow new card base, improved product profitability through relevant product features & benefits and working closely with all stake holders.

  • 5.0

    KEY RESPONSIBIITIES
    1. Role requires regular interaction with sales channels, operations, credit policy and credit processing hub to monitor and drive cards performance to achieve the cards goals.
    2. Supporting the above, the role’s functions include the following:
    1. Product/Proposition Developmemt
    1. Initiate in the development of new products or enhancement of existing products by preparing the necessary paperwork and involved in gathering required information from relevant stakeholders like IS, Operations etc
    1. Process Development
    1. Review areas for new process development to cater for new business initiatives or assist in improving existing processes that support the business
    1. Portfolio Management
    1. Provide the necessary reporting from the perspective of performance of campaigns or initiatives and to track and report overall products health across the Bank
    1. Campaign Management
    1. Lead in the development of campaigns which includes working with the relevant advertising agencies to obtain the necessary marketing materials.
    1. Market Awaremess
    1. Understand the market environment and impact of competitors’ action plans.
    2. To assist the changes in regulatory, monetary and economic environment to the business

     

    KEY RELATIONS

    Working Relations

     

    (INTERNAL & EXTERNAL)

    Regular Contacts

    Internal

    Nature of Purpose

     
    • Business Finance
    • Consumer Risk
    • Contact Center
    • Technology
    • Cards Operations
    • Decision Management

     

    • Group Legal/Operational Risk/Compliance
    • Group Corporate Affairs and Branding
    • SME

     

    External

    • Card associations
    • Advertising Agencies
    • Suppliers
    • Customers

     
    • Business planning, reporting, forecasting and budgeting
    • Policy setting & credit approval
    • Anti Attrition programme, service level and customer experience
    • Host and platform readiness, availability and support
    • Supply chain and inventory management, cost saving measures
    • Requests for extraction of relevant data to support decision making or report preparation
    • Review of agreements, terms and conditions, compliances and advisory matters
    • Product publication, collateral, communication and advertising

     

    • Business strategies & process for business cards

     

     

    • Industry and regulatory initiatives and directions
    • For development of marketing creatives
    • Sourcing of promotional items/services, lettershopping services
    • Handling of complaints/correspondences on campaigns

     

     

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