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Assistant Vice President, Deposits Product

Location: 

Kuala Lumpur, MY, 50100

Category:  Permanent
Facility:  1192

 

Propose and execute Deposits Acquisition initiatives for the growth of CASA & FD balances and implement product marketing to support launch of new products and revision of product propositions.

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  1. Propose and implement initiatives to drive CASA growth by driving new accounts growth and new-to-product customer growth
  2. Propose and implement initiatives to ensure FD balance growth from new-to-CASA customers in accordance to plan or LDR guidance
  3. Leads product marketing to ensure the launch of new products or new proposition is made known to the market

 

Propose & Implement Initiatives to Drive CASA Acquisition 

  • Propose and implement CASA acquisition initiatives (from conceptualization  to implementation) in line with CASA account and customer growth target set for the financial year
  • Work in hand with CSD on sourcing of partnership for new CASA acquisition
  • Align decision-making stakeholders on from start at conceptualization to proposals
  • Align marketing on creative and communications strategy and execution to be in line with set and agreed  objectives and timelines
  • Align CSD on set and agreed objectives
  • Conduct performance reviews of initiatives with Marketing and CSD to lower down cost of acquisition from digital channels and improve digital marketing performances
  • Conduct periodic performance review new CASA momentum and propose initiatives to close gap

 

Propose & Implement Initiatives to Drive FD Balances growth from open market sourcing

  • Propose and implement segmented and mass FD initiatives (from conceptualization  to implementation)  in line with FD balance growth target set for the financial year and NTB acquistions
  • Align decision-making stakeholders on from start at conceptualization to proposals
  • Align marketing on creative and communications strategy and execution to be in line with set and agreed  objectives and timelines
  • Align CSD on set and agreed objectives
  • Conduct performance reviews of initiatives with Marketing and CSD to lower down cost of acquisition from digital channels and improve digital marketing performances
  • Conduct periodic performance review on FD balances

 

Execute initiatives for Digital Channels Acquisitions and Products Marketing

  • Focusing on the growth of CASA acquisition with digitize channel i.e. eKYC
  • Setup effective marketing performance tool platform tools i.e. Insider to track on customer behavior that landing on our landed on ABMB marketing asset
  • Craft and Propose product messaging with marketing that set new and existing products apart from others in the market to give them a unique selling points
  • Communicate the vision and value of new products to the sales team i.e Telesales & Branch sales and develop sales tools that facilitate the selling process
  • Plan and participate in the launch of new services i.e. eKC and products with product teams
  • Leveraging on marketing performance to improve customer experience
  • Conduct performance reviews of initiatives with Marketing and CSD to lower down cost of acquisition from digital channels and improve digital marketing performances

 

System/ Process

  • Conduct  in UAT of new acquisition channel or system set-up for campaigns were necessary

 

Competition Benchmarking

  • Conduct periodic market research on competitors marketing offers specifically on New Accounts Opening and FD promotions for New-to-Bank customers

 

 

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