Assistant Vice President, Group Branding
Location:
Kuala Lumpur, MY, 50450
Category:
Permanent
Facility:
2372
- Day-to-day Publication & Communication Material review
- Lead and manage bank's strategic initiatives
- Management of marketing agency and vendors services by Group Marketing
- Manage and upkeep branch marketing communication material
- Maintenance and upkeep of list of brand trademarks and registration
- Manage and keep track budget and vendor payment
- Maintain, upkeep and update bank brand assets such as logo, brand guide, talent renewals for ad campaigns
- Work with the respective LOBs and marketing to review and provide input on their marketing communication materials for ATL,BTL and digital by ensuring its aligned with the Bank’s brand narratives and corporate identity