Assistant Vice President, Marketing & Campaign

About Alliance Bank Malaysia Berhad

Alliance Bank Malaysia Berhad and its subsidiaries, Alliance Direct Marketing and Alliance Islamic Bank Berhad, offers banking and financial solutions through its Consumer, SME, Commercial, Corporate and Islamic banking. The Bank provides easy access to its broad base of customers throughout the country via multi-pronged delivery channels that include retail branches, Privilege Banking Centres, Business Centres, and Digital banking services.

We are currently seeking a high caliber professional to join our Transaction Banking department under Group Business & Transaction Banking division as an Assistant Vice President, Marking & Campaign.

The Role

A successful candidate in this position will be accountable for the marketing and campaign activities in driving utilisation of products and services offered by Transaction Banking that will contribute to the department’s business and financial objectives

Job Description

Marketing and Campaign

• Plan and execute marketing and campaign activities for the department
• Monitor campaign performance and manage fulfilment according to the agreed timeline
• Develop & implement deposit, payments & trade marketing campaigns in line with the department’s business and financial objectives
• Conduct competitor analysis on corporate internet banking to improve product competitiveness
• Prepare internal communications for new campaign launch
• Collaboration with Group Communications and Group Marketing for media release related to Transaction Banking product & services launch
• Provide training and briefing to branches and Call Centre to ensure campaign information is communicated
• Pitch for recognition awards in domestic and international space to boost the bank or product branding

Performance Reporting

• Monitor campaign performance and product utilization to ensure product relevance and customer satisfaction
• Collect customer feedback to facilitate System Development Team in developing new / enhance product & services to ensure product & services meet the customer needs via NPS result
• Monitor department performance and update the department scorecard to ensure performance tracking is in order

Job Requirements

Skills

• Ability to plan and execute campaigns within the scope, budget and timeline set
• Good problem solving and analytical skills
• Good communication, written and oral skills
• Good planner and organizational skills to meet objectives and deadlines
• Good team player

Knowledge

• Good knowledge of banking products, competitor offerings and market needs
• Good computer knowledge
• Good financial projection and data analysis skills
• Good knowledge of market trends related to campaign offerings

Experience

• Degree holder in related fields
• Experience in managing marketing and campaign activities, ideally in the banking industry