Assistant Vice President, Mortgage Business Development & Partner In Sales

1. Mortgage Partners Acquisition

1. New partners acquisition, sign-up partners for mortgage leads referral scheme and to grow primary and secondary mortgage market share.
2. Identify business opportunities, formulate the business development plan, table the strategies, execute proposals with data analytics and conduct competitor analysis.
3. Increase partner acquisition by rolling out digital marketing campaign to boost referral and loan acquisition from MPIS channels.  
4. Provide support and product knowledge to mortgage partners and enable them to equip with adequate product knowledge for cross selling.
5. Execute marketing strategies and business plans to build and cross sell Group Consumer Banking products.

2) Marketing & Digital Innovation

1. Develop and execute integrated marketing strategies to position the Bank’s mortgage offerings as market-leading solutions.
2. Collaborate with internal marketing teams to design campaigns, EDMs, banners, and content that attract high-quality referrals and strengthen brand presence.
3. Introduce straight through digital mortgage journey to partners and customers, enhancing engagement and conversion rates.
4. Continuously measure marketing campaign effectiveness using analytics dashboards and optimize strategies based on performance data.
5. Manage system-related matters, including system enhancement requests and digital journey improvements for mortgage referrals and applications.
6. Oversee and enhance the Sales Lead Management System and MPIS Online Referral Platform (MPIS Microsite).

3) Operational Excellence & Control

1. Manage MPIS registration processes and conduct annual reviews of MPIS partners, panel valuers, and related stakeholders.
2. Ensure full compliance with the Bank’s Mortgage Partner-in-Sales (MPIS), Panel Valuer SOPs, policies, and regulatory requirements.
3. Collaborate with internal stakeholders to ensure efficient lead management, backroom support, and smooth operational processes.
4. Provide sales advisory support by addressing queries, feedback, and issues from sales teams and external partners.