Product Research & Marketing Development

• Conduct market research and competitive analysis on product/services and perform benchmarking of products, services and pricing.
• Liaise with agency to produce marketing collaterals and arrange campaign logistics for public events or wealth management public relation activities.
• Assist in organizing product training and marketing support related activities in relation to Retail Broking & Investment Lending Department (RBIL) business to be in line with the overall business plans and budgets.
• Ensure product approval comply with Group and Bank standards and regulatory requirements.

Product Development Management

• Identify needs of product through market research, brainstorming, collecting feedback
• Develop product concept including product features, benefits, risk, process workflow etc.
• Work out financial plan to project profit and loss of the product.
• To track and update management on the progress of product.
• Walk through the product paper with all relevant departments and obtain sign off before presenting to the committee meeting.
• Ensure regulatory approval is obtained (if required) or a notification is sent to regulator.
• Readiness of system/documentation/SOP/marketing material etc.
• Conduct briefing and training to sales staff and relevant departments involved with the launch of the new product, variation product, enhanced product.
• Conduct review and analyze performance of product after launch.

Marketing Management

• Assist in developing a marketing plan to improve sales of RBIL product & services.
• Liaise with media agency on the marketing material

System Enhancements / Changes

• Understand user requests from the underlying true needs.
• Liaison between the business/sales/operations/credit units, support teams such as GIS, Group Finance and manage vendors on the change requests/requirements.
• Perform UAT and ensure the program/changes are in order before loading into production/live environment.

Campaign Management

• Manage promotions and campaigns programs duration and schedule to continuously drive sales.
• Coordinate and collaborate closely with other divisions to ensure smooth execution of RBIL initiatives.
• Review the competitiveness of products, promotions and campaigns.

• Track promotions & campaigns results.
• Perform post-mortem analysis on the project and gather feedback from STCs to determine the performance and propose corrective action (if required).
• Manage suppliers, vendors, and advertising agencies to meet campaign timelines.
• Coordinate with all internal parties namely Branch Operations, Share Trading Centers, Share Services back office team, Group Legal, Group Compliance etc to work on the process & workflow on all relevant matters relating to the campaign/promotions

Data Analysis & Performance Tracking

• Provide monthly MIS report to front end (dealers) to activate new account, manage existing portfolio, re-activate dormant account etc.
• Provide daily 360 report to Center Manager and Regional Centre Manager to monitor and track their staff and center performance and achievement.

X-sell initiatives Management

• Analyze prospect data to explore on new opportunities for targeted customer acquisition.

Maintain target customer data in terms of access and privileges as well as manage the data distribution to the respective Regions/STCs accordingly.

Product Training, Compliance & Service Quality Management 

• Train STC front liners to ensure proper understanding of the new product features & mechanism in the marketing of RBIL products to ensure no mis-selling & selling based on customers’ needs.
• Guide RBIL backroom support to ensure proper understand of the new product launch & it’s end to end process.

• Review end to end processes in relation to RBIL products to enhance customer satisfaction and service quality whilst striking a balance between ensuring optimal customer experience and cost management.
• Ensure compliance with internal product approval process to relevant risk management committees and the board as required
• Ensure compliance of necessary documentation/filing/lodgment to regulatory authorities for new and enhanced products
• Updating corporate website as and when required.
• Exercise due care and diligence on matters related to regulatory, money laundering, fraud, reputational and operational risks
• Ensure management of information assets is in accordance to Group/Bank standards, policies and regulatory requirements
• Maintain and control centralised knowledge repository with respect to product catalogues, product trends and product data access via financial magazines, newspapers and internet.
• Ensure quality of RBIL products and services.

Team Player

• Maintain positive attitude to improve skill sets and knowledge to the execution of business plans
• Enthuse and obtain co-operation from internal staff and external partners to ensure smooth implementation of RBIL related sales, services, operations efficiency, channel investment and customer satisfaction

Business Performance Management

• Provide inputs to help develop and deliver on RBIL business plans and budgets
• Coordinates and collaborates closely with other divisions to ensure smooth execution of RBIL initiatives, business plan, etc.

QUALIFICATION, EXPERIENCE, EDUCATION & TRAINING (OR EQUIVALENT)

SKILLS

• Strong analytical and problem solving skills
• Ability to think differently, challenge conventional wisdom, and drive new best practices
• Strong communication skills with ability to communicate and interact effectively
• Proactive, has lots of initiatives
• Time Management
• Customer Service (internal and external)
• Total Quality Management
• Teambuilding skills
• Flexibility to Change

KNOWLEDGE

·       Aware of the industry trend & business / regulatory development of the Share Trading Center Business Model in Banks, and related business of the Investment Banks or Wealth Lending in Private Banking/Commercial Bank.

·       Good comprehension of business financial drivers, customer portfolio, market franchise, distribution and operational framework

·       Good comprehension of system development knowledge & technical know-how of system analysis in relation to investment lending or share margin product & system development

• Technicalities of share margin financing business, it’s risk management and controls

·       Preferably with Share Market Industry knowledge

·       Preferable with knowledge of Share Margin System

EXPERIENCE

• At least 5 years experience in similar capacity in Banking or Stockbroking Industry

• Proven and strong experience and exposure in consumer marketing and product management

QUALIFICATIONS

• A basic general degree or equivalent academic qualification